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1) : Using statistics, research, or other data to make the product appear to be better than its competitors.

2) : The advertiser appeals to people's fears, joys, sense of nostalgia, etc.

3) : A product's name or catchphrase is repeated over and over, with the goal of having it stick in the viewer or listener's mind.

4) : The advertiser makes you feel like you need the product right away.

5) : Attempts to make the audience assoicate positive words, images, and ideas with a product and its users.

6) : Comparing one product to another and saying it is weaker or inferior in quality or taste.

7) : The advertiser offers a discount, coupon, free gift, or other enticement to get people to buy a product.

8) : The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else.

9) : The advertiser says or implies that people just like you use a product.

10) : The advertiser tries to make you feel like everyone else has the product and if you don't have it too, you'll be left out.

11) : Words with strong assoication such as "home," "family," "dishonest," and "wasteful."

12) : Using words that are positive and appealing, but too vague to have any real meaning, like "pure and natural."

13) : A product is endorsed by a celebrity or by an expert.

14) : The advertiser appeals to the audience's vanity by implying that smart/popular'rich people buy the product.