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1) Fact and Figures
        A)  The advertiser tries to make you feel like everyone else has the product and if you don't have it too, you'll be left out.
        B)  The advertiser appeals to people's fears, joys, sense of nostalgia, etc.
        C)  The advertiser makes you feel like you need the product right away.
        D)  Using statistics, research, or other data to make the product appear to be better than its competitors.

2) Bandwagon
        A)  Comparing one product to another and saying it is weaker or inferior in quality or taste.
        B)  The advertiser says or implies that people just like you use a product.
        C)  The advertiser tries to make you feel like everyone else has the product and if you don't have it too, you'll be left out.
        D)  The advertiser makes you feel like you need the product right away.

3) Plain Folks
        A)  The advertiser says or implies that people just like you use a product.
        B)  Using statistics, research, or other data to make the product appear to be better than its competitors.
        C)  A product is endorsed by a celebrity or by an expert.
        D)  Using words that are positive and appealing, but too vague to have any real meaning, like "pure and natural."

4) Loaded Words
        A)  Words with strong assoication such as "home," "family," "dishonest," and "wasteful."
        B)  The advertiser tries to make you feel like everyone else has the product and if you don't have it too, you'll be left out.
        C)  The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else.
        D)  The advertiser says or implies that people just like you use a product.

5) Snob Appeal
        A)  Using statistics, research, or other data to make the product appear to be better than its competitors.
        B)  Attempts to make the audience assoicate positive words, images, and ideas with a product and its users.
        C)  The advertiser tries to make you feel like everyone else has the product and if you don't have it too, you'll be left out.
        D)  The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else.

6) Name Calling
        A)  Comparing one product to another and saying it is weaker or inferior in quality or taste.
        B)  A product's name or catchphrase is repeated over and over, with the goal of having it stick in the viewer or listener's mind.
        C)  The advertiser appeals to the audience's vanity by implying that smart/popular'rich people buy the product.
        D)  Words with strong assoication such as "home," "family," "dishonest," and "wasteful."

7) Emotional Appeals
        A)  A product is endorsed by a celebrity or by an expert.
        B)  Attempts to make the audience assoicate positive words, images, and ideas with a product and its users.
        C)  The advertiser says or implies that people just like you use a product.
        D)  The advertiser appeals to people's fears, joys, sense of nostalgia, etc.

8) Glittering Generality
        A)  A product's name or catchphrase is repeated over and over, with the goal of having it stick in the viewer or listener's mind.
        B)  Using words that are positive and appealing, but too vague to have any real meaning, like "pure and natural."
        C)  The advertiser offers a discount, coupon, free gift, or other enticement to get people to buy a product.
        D)  The advertiser makes you feel like you need the product right away.

9) Special Offer
        A)  Comparing one product to another and saying it is weaker or inferior in quality or taste.
        B)  The advertiser says or implies that people just like you use a product.
        C)  The advertiser offers a discount, coupon, free gift, or other enticement to get people to buy a product.
        D)  Using statistics, research, or other data to make the product appear to be better than its competitors.

10) Testimonial
        A)  A product's name or catchphrase is repeated over and over, with the goal of having it stick in the viewer or listener's mind.
        B)  Using words that are positive and appealing, but too vague to have any real meaning, like "pure and natural."
        C)  Words with strong assoication such as "home," "family," "dishonest," and "wasteful."
        D)  A product is endorsed by a celebrity or by an expert.

11) Transference
        A)  The advertiser says or implies that people just like you use a product.
        B)  Using statistics, research, or other data to make the product appear to be better than its competitors.
        C)  A product's name or catchphrase is repeated over and over, with the goal of having it stick in the viewer or listener's mind.
        D)  Attempts to make the audience assoicate positive words, images, and ideas with a product and its users.

12) Flattery
        A)  Words with strong assoication such as "home," "family," "dishonest," and "wasteful."
        B)  The advertiser tries to make you feel like everyone else has the product and if you don't have it too, you'll be left out.
        C)  A product is endorsed by a celebrity or by an expert.
        D)  The advertiser appeals to the audience's vanity by implying that smart/popular'rich people buy the product.

13) Urgency
        A)  The advertiser makes you feel like you need the product right away.
        B)  The advertiser says or implies that people just like you use a product.
        C)  The advertiser appeals to people's fears, joys, sense of nostalgia, etc.
        D)  The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else.

14) Repetition
        A)  The advertiser tries to make you feel like everyone else has the product and if you don't have it too, you'll be left out.
        B)  The advertiser makes you feel like you need the product right away.
        C)  A product's name or catchphrase is repeated over and over, with the goal of having it stick in the viewer or listener's mind.
        D)  The advertiser appeals to the audience's vanity by implying that smart/popular'rich people buy the product.