Advertising Techniques Study Guide #2 Word Search

 

L O A D E D W O R D S P V V F H G H O Y
F T M R M R K T N T V A M M A A T U M Q
Z H P M J K K Z A E Q O L O C U P X L M
P X U P D H G X M S K X F C T J C T C C
Q S R C E G U U E T G C L L A M H S R A
U I B S B W B D C I T H A T N O E N J B
R R F B Z Z F O A M G C T J D B L O C A
P C G D S P U M L O R W T R F A U B L N
Z O X E W S X H L N S O E S I H Z A K D
Y P C C N Q L E I I J Q R N G F S P E W
U W P K C C C I N A A G Y C U P T P H A
N X I H F W Y N G L S F J Z R X H E M G
O N T T R A N S F E R E N C E M X A V O
E E R E P E T I T I O N C V S O F L S N
J X O N S P E C I A L O F F E R B O O D
G Y T T M Q P L A I N F O L K S A D A B
K I Z C Z N R Q C L J I V A I J F Q R C
O Q W A R J O V B F J P K G F J K U E T
A B I T N W B F K Z W X F A R W P H W O
U P H E M O T I O N A L A P P E A L S I

 

1) Words with strong assoication such as "home," "family," "dishonest," and "wasteful." 2) Attempts to make the audience assoicate positive words, images, and ideas with a product and its users.
3) Comparing one product to another and saying it is weaker or inferior in quality or taste. 4) A product is endorsed by a celebrity or by an expert.
5) The advertiser tries to make you feel like everyone else has the product and if you don't have it too, you'll be left out. 6) The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else.
7) A product's name or catchphrase is repeated over and over, with the goal of having it stick in the viewer or listener's mind. 8) The advertiser appeals to the audience's vanity by implying that smart/popular'rich people buy the product.
9) The advertiser says or implies that people just like you use a product. 10) The advertiser appeals to people's fears, joys, sense of nostalgia, etc.
11) Using statistics, research, or other data to make the product appear to be better than its competitors. 12) The advertiser offers a discount, coupon, free gift, or other enticement to get people to buy a product.
13) The advertiser makes you feel like you need the product right away.