Advertising Techniques Crossword




1) Bandwagon is a form of propaganda that exploits the desire of most people to join the crowd or be on the winning side, and avoid winding up the losing side. EX. Fee of us would want to wear nerdy clothes, smell differently from everyone else, or be unpopular.
2) The suggestion that some almost miraculous discovery makes the product exceptionally effective. EX. A pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor's.
3) Words or ideas with positive connotations are used to suggest that the positive qualities should be associated with the product and the user. EX A textile manufacturer wanting people to wear their product to stay cool during the summer shows people wearing fashions made from their cloth at a sunny seaside setting where there is a cool breeze.
4) Customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language.
5) Statistics and objective factual information is used to prove the superiority of the product. EX. A car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.
7) The suggestion that purchasing this product shows your love of your country. EX. A company brags about its product being made in America and employing American workers
8) The suggestion that the product is a practical product of good value for ordinary people. EX. A cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product.
9) Bribery seems to give a desirable extra something. We humans tend to be greedy. EX. Buy a burger; get free fries.
6) Card stacking means stacking the cards in favor of the product (half-truth); advertisers stress the positive qualities and ignore the negative. EX. If a brand of snack food is loaded with sugar and calories, the commercial my boast that the product is low in fat, which implies that it is also low in calories.
10) A famous personality is uded to endorse the product. EX. A famous basketball player (Michael Jordan) recommends a particular brand of skates.
11) "Weasel Words" are used to suggest a positive meaning without actually really making any guarantee. EX. A scientist says that a diet product might help you to lose weight the way it helped him to lose weight.